4 of my designs on the Rachael Ray show!!

Recently, four of my package designs appeared on the Rachael Ray show (episode 384, January 22, 2008). I have begun using this in my proposals, email campaigns and any communication that I have with new and existing clients. It has generated conversations and gives me an opportunity to talk about my package design work. Use success stories and testimonials from your clients, as well as any press that you have gotten.

Your marketing efforts should be a year-round endeavor. One thing that I have experienced, as I am sure that many of you have, is that my self promotion efforts slow down when I am busy with projects coming in. This is exactly the time to work on promoting yourself so you can stave off those slower times.

So use any press that you get to your advantage. Stick to the facts, don't brag... the press will speak for itself. Work year-round on marketing and you will notice that you are busy all the time, instead of experiencing those peaks and valleys.